Internal Links Are Good For Some Things, But Not To Optimize Your Site! -SEO By The Expert From Semalt, Natalia Khachaturyan

Internal links are vital in helping users to navigate from one page of a website to another. They play a significant role in offering a cohesive user experience. These links serve two primary purposes in search engine optimization (SEO). First, internal links are responsible for facilitating the process of search engines discovering pages in your website. Also, the quality of the links in your pages helps in ranking your page. The number of quality internal links directing to a page gives the search engines a signal of how relevant the page is.

The Content Strategist from Semalt, Natalia Khachaturyan, explains that internal links go from one page to another domain helping you to navigate the site. They are also responsible for establishing a hierarchy depending on the importance of information being held on a given website. This also assists in spreading ranking power around the site.

For high SEO ranking, search engines need to see the content and the quality of keywords and how they have been used. To make things easy, the search engine will need a crawlable link structure which helps it browse the pathways of a site to find all the pages of the website. The worst mistake that most websites do is hiding the primary link or burying it in a way that the search engine cannot access. This prevents the pages from being listed in the search engine's indices. The pages might be containing excellent content and keywords, but Google will not recognize them, therefore, they will not contribute to the ranking of your site.

The best website structure is the one with a minimum number of links on the homepage and other pages. This allows the ranking power to have a smooth flow throughout the site which maximizes the ranking potential for every page. To accomplish this, you need to use supplementary URL structures and internal links. This format is understandable to the search engines as it is easy to follow. The search engine spider then indexes all the pages to prepare them for ranking. However, there are reasons why some pages might be unreachable thus not indexed which include:

  • Requirement of forms
  • These may consist of basic elements such as a drop-down menu or a full-blown survey. These forms may hinder the search spider from accessing the links or content making them invisible to the search engines.

  • Links that can only be accessed via internal search boxes
  • The spider is unable to find the content hidden behind the internal search box walls, and thus, such pages will not be indexed.

  • Un-Parseable JavaScript
  • Such links might be uncrawlable, and in such a case the search engine is irrelevant. You should, therefore, consider using standard HTML links rather than JavaScript-based links.

  • Links in plug-ins
  • These links are not accessible by the search engines.

    If the pages are blocked by robot.txt or Meta robots tag

    These Meta robot tags and robot.txt restrict the spider from accessing a particular page.

    Links that are on pages with numerous links

This will minimize the crawl limit of the search engines. It is, therefore, wise to ensure that each page has a maximum of 150 pages otherwise you will prevent some pages from being crawled.

Avoiding the mentioned incidences maximizes the ability of the search spider to crawl to all pages allowing them to be indexed for SEO ranking. Ensure you put these factors into consideration when creating your internal links.

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